A Standard Smart Hotel TV with Pro:Centric Smart
Enhance guests in-room experience and hotel brand image with the interactive smart solution, Pro:Centric SMART. The LU661H series features SDK Tools, Preloaded Apps, and hospitality content management software, Pro:Centric SMART/V/Direct, which enables you to create customized content.

Pro:Centric Hotel Management Solution
Pro:Centric SMART is optimized for customizing hospitality services for hotel brands and guests through an IP & RF infrastructure. With its high picture quality, sophisticated design and advanced connectivity functions, it upscales in-room entertainment and increases convenience through implementation of high-end technology.

Pro:Centric Server Application
You can now differentiate your hotel with our customizable templates and pages which can be specialized for your property. Pro:Centric provides you a solution that is easily customizable for your business.

Pro:Centric Direct Solution
Pro:Centric Direct is a hotel content management system that supports simple editing tools and provides various solutions such as 1-click service and IP-network-based remote management. With the solution, users enable to design UI easily and provide customized service while managing TV efficiently.

Multi Languages
39 languages including Hebrew, Arabic and Farsi, and language alignment are supported, making your guests’ stay a more comfortable one.

Basic & Easy Templates
Pro:Centric Application (PCA) provides one Basic & Easy Template. making a total of three templates, that customers can select according to their preference.

Customizable Template & Page
Choose an alternative look & feel template based on your preference, and edit multiple sections with 40 pages of billboards by yourself with the web based tool. (Max 15pages / section Available)

Multi Channel Spooling
Operation of up to 8 hotel channels (22 sub-channels) can offer various information and added services.

SmartShare
SmartShare allows users to share content more easily and quickly. It also searches for the content they want in order to share it more easily and accurately, there by simplifying the process of sharing between various devices.

ScreenShare
Connect a smartphone or a laptop PC to TV via a Wi-Fi Direct connection. The TV will display the device’s screen, and users can share their content and memories together.

Bluetooth Sound Sync
Bluetooth Sound Sync enables users to listen to music on a mobile device through TV speakers via Bluetooth connection.

EzManager
EzManager provides convenient installation function that helps to set up Pro:Centric TV settings automatically without extra effort of configuration. Auto-installation requires 1~3 minutes while manual installation requires 3~5 minutes.

Instant on
The high speed loading system enables users to enjoy content immediately after turning on the TV.

TV Link Interactive
LG Protocal through RS-232 allows communication between TV and SI interface box, eventually giving smart service and more contents to Hotel guests.

External Speaker Out
Enhance the entertainment experience by adding an additional speaker. Guests listen to and control the TV audio from anywhere in the business areas, including restrooms.

Multi IR
Multi IR function eliminates the remote control signal interference between TVs in multiple dwelling beds. This system will work using the same LG TV model.

Pro:Idiom
Prevent any illegal copying of content by the widely used DRM (Digital Right Management).

Specification

Product
Product id	649295
Brand	LG Electronics
Partnr	43LU661H
EAN/UPC code	8806098270613
Display
Display diagonal	43 inch
HD type	Full HD
Display resolution	1920 x 1080 Pixels
Display technology	LED
Native aspect ratio	16:9
Supported graphics resolutions	1920 x 1080 (HD 1080)
Display brightness	400 cd/m²
Response time	6 ms
Contrast ratio (dynamic)	1000000:1
Contrast ratio (typical)	1200:1
LED backlighting type	Direct-LED
Viewing angle, horizontal	178 °
Viewing angle, vertical	178 °
Picture processing technology	LG XD Engine
Screen shape	Flat screen
Design
Product colour	Black
VESA mounting	Y
Panel mounting interface	300 x 300 mm
Performance
Tuner type	Analog & Digital
Analog signal format system	PAL, SECAM
Smart TV	Y
Operating system installed	Web OS
Operating system version	3.5
On Screen Display (OSD)	Y
Auto power off	Y
Sleep timer	Y
Game mode	Y
Energy saving mode	Y
Hospitality features
Hospitality home menu	Y
Hotel channel list	Y
Welcome message	Y
USB cloning	Y
Ports & interfaces
HDMI ports quantity	2
HDMI version	1.4
DVI port	N
Ethernet LAN (RJ-45) ports	1
USB 2.0 ports quantity	2
Component video (YPbPr/YCbCr) in	1
RF ports quantity	2
Common interface (CI)	Y
Audio
Number of speakers	2
RMS rated power	10 W
Sound modes	Cinema, Clear Voice III, Game, Music, Sports, Standard
Network
Wi-Fi	Y
Wi-Fi standards	Wi-Fi 5 (802.11ac)
Bluetooth	Y
Web browser	Y
Ethernet LAN	Y
Miracast	Y
Power
Power consumption (typical)	66.2 W
Power consumption (standby)	0.3 W
Power consumption (max)	100.2 W
AC input voltage	100 - 240 V
AC input frequency	50 - 60 Hz
Weight & dimensions
Width (with stand)	977 mm
Height (with stand)	630 mm
Weight (with stand)	11200 g
Width (without stand)	977 mm
Depth (without stand)	80.8 mm
Height (without stand)	575 mm
Weight (without stand)	8000 g
Packaging data
Package width	1147 mm
Package depth	175 mm
Package height	660 mm
Package weight	13900 g
Package type	Box
Other features
Supported aspect ratios	4:3, 16:9
3D	N
Instant On	Y
Built-in speaker(s)	Y
Digital Living Network Alliance (DLNA) certified	Y