Ask your TV anything and get instant answers
Samsung Vision AI Companion
Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. Its a more visual, personalised way to discover, right from your TV.
Intelligent 4K processing with AI upscaling
NQ4 AI Gen3 Processor
Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.
No compromise on clear viewing
Glare Free with Real Black & Real Colour
Experience pure blacks and vivid colour without distraction. Samsungs Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.
Our brightest OLED TV yet
OLED HDR Pro
Discover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast — drawing you fully into the lifelike picture.
True blacks and bright whites, powered by self-emissive pixels
OLED
Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.
Play smoother. React faster. Game bigger.
Ultimate Gaming Pack
Built for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.
Ultra-smooth motion up to 165Hz
Motion Xcelerator 165Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.
Ultra-smooth, ultra-fast responsive gameplay
G-Sync Compatible
Stay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.
HDR Gaming without screen tearing and stuttering
FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.
Get wrapped up in 8-speaker cinematic sound
Dolby Atmos
Bring the sound of cinema into your home. With 8 built- in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.
Designed to float. Built to impress.
FloatLayer Design
A screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.
Charge it with light
SolarCell Remote
Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. Its a small change that helps reduce waste and keeps your remote ready whenever you need it.
Tailored recommendations from your favourite apps
Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1, 000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
A gallery at home. A mood for every moment.
Art Store
Transform your screen into your curated gallery. Art Store gives you access to over 4, 000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether its classic, contemporary or something new, theres always art that fits your moment. 11
One place. All your smart devices.
SmartThings
Connect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.
Turn your living room into the stadium
AI Football Mode Pro
The roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.
Hear what matters to you
AI Sound Controller Pro
Voices and effects are separated so you can control them your way[2]. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.
One-of-a-kind visuals that match your mood
Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
Our smoothest motion
AI Motion Enhancer Pro
AI understands whats important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether its the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.
Exceptional 4K clarity and detail
4K AI Upscaling Pro
From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.
Transform SDR content into HDR-like picture quality
Auto HDR Remastering Pro
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.
Automatically adjusts to you
AI Customisation Mode
Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.
Breathing New Life into Dull Colours
Colour Booster Pro
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.
Enjoy authentic colour, validated by PANTONE
PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2, 030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.
See depth, just like real life
Real Depth Enhancer
By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.
Adapts to your game
AI Gaming Optimiser
Whether youre deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.
Jump into games instantly. No console required.
Gaming Hub
Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.
Effortless control for game-changing moves
Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease[10]. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.
Dynamic 8-speaker sound that moves with the action
Object Tracking Sound+
An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.
Sound, tailored to you
AI Sound
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.
TV and soundbar, perfectly in sync
Q-Symphony
Why choose between your TV speakers and a soundbar? With Q-Symphony, you dont have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.
TV you know and love. Just watch.
Samsung TV Plus
Watch channels, live events, and on-demand movies and series[15]. No subscriptions, logins or fees. The best part? You already have it. Its TV with you in mind.
Keeping your private information private
Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.
Your day, on display
Now Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.
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